Jake Zottoli
PUBG × Floor 13 work jacket with the Better Luck Next Time mushroom-cloud patch at ComplexCon. Photo by Sam Cahill

Jake
Zottoli

Creative director at Floor 13 in Los Angeles. Clothing, objects, packaging, booths and shows, and the series Study Hall.

Composition book

NameJake Zottoli
SubjectCreative direction
SchoolFloor 13, Los Angeles

Always a student.

This book belongs to

Jake Zottoli

Contents

  1. 01Selected work
  2. 02Study Hall
  3. 03Websites
  4. 04Show and tell
  5. 05Worked with
  6. 06Contact

Seattle → Los Angeles

I’m a creative director at Floor 13, the Los Angeles studio founded by mgk. I make clothing, packaging, objects, booths and shows, and I make Study Hall, a series about people obsessed with making things.

2008First design job, Pioneer Square, Seattle
2021Artist merchandise, Amazon Music
2024Creative director, Floor 13

Selected work

All work →
PUBG × Floor 13 campaign: flamethrower burst in front of a shipping container. Photo by Sam Cahill01PUBG × Floor 132026 · Creative director, Floor 13Capsule collection, packaging and booth for PUBG’s US debut at ComplexCon Los Angeles.mgk in the white Ed Hardy × mgk set between Lamborghini doors. Photo by Sam Cahill02Ed Hardy × mgk2025 · Designed the collection with mgkA limited collection from the Ed Hardy archive, launched inside a Lost Americana diner at ComplexCon Las Vegas.mgk leading the Harley-Davidson ride down an open road03mgk, Lost Americana2025 · Branding, album covers, packagingmgk’s 2025 album about American nostalgia, and the collaborations built around it.Slawn painting a mural while the Study Hall crew films04Study Hall2026 · Co-creator and host, with Justin KimMy series about people obsessed with making things.mgk in the Guardians track jacket and C cap. Photo by Sam Cahill05mgk × Cleveland Guardians and Browns2025 · Creative director, Floor 13Caps, hoodies and tees for mgk’s hometown teams, made with New Era.Juice WRLD × Jeff Hamilton jacket, back. Photo by Peter Jideonwo06Jeff Hamilton × Amazon Music2022 · Brought Jeff Hamilton to Amazon MusicA Juice WRLD jacket for Rotation in 2022, then a Jeff Hamilton jacket for each Amazon Music Live performer.

My series

Study Hall

A documentary series about people obsessed with making things, which I co-created with Justin Kim and host. Each episode turns into shared work with the artist: clothing, objects and an archive. Produced by Floor 13. Six episodes since June 2026, newest first.

Study Hall 006: Ryota Daimon, Japan006 · JapanRyota DaimonStudy Hall 005: Mike Giant, Dayton and Cleveland005 · Dayton and ClevelandMike GiantStudy Hall 004: Haroshi, Japan004 · JapanHaroshiStudy Hall 003: Big Skull & Mistint, Seattle003 · SeattleBig Skull & MistintStudy Hall 002: Slawn, London002 · LondonSlawnStudy Hall 001: Lugosis & Strato, Berlin001 · BerlinLugosis & Strato

Watch on YouTubeShop and archiveAbout the series

Websites

Two sites I designed and built.

studyhallarchive.comstudyhallarchive.com, the Study Hall website designed and built by Jake ZottoliStudy HallA Windows-style desktop: the episodes play in a media player, the store sells each collection, and the archive, field notes and games sit on the desktop.studyhallarchive.com →flr13.comflr13.com, the Floor 13 website designed and built by Jake ZottoliFloor 13Floor 13’s site: an elevator-floor entrance into the studio’s mailing list and shop.flr13.com →

Show and tell

Things from projects I’ve worked on, with the artists and brands behind them. Not only clothing: a vase, a puzzle, car dice, a fragrance. Each one opens its project.

Tickets to My Downfall fifth-anniversary varsity jacketVarsity jacketTickets to My Downfall at five2025Tickets to My Downfall fifth-anniversary pink guitar vaseGuitar vaseTickets to My Downfall at five2025PUBG × Floor 13 patch hoodie with number 13 embroideryPatch hoodiePUBG × Floor 132026Lost XX car dice, Lost AmericanaCar diceLost Americana2025Ed Hardy × mgk flame logo tee and cap. Photo by Sam CahillFlame teeEd Hardy × mgk2025MGK Day 2026 poster illustrated by Mike GiantPosterMGK Day 2026, art by Mike Giant2026Lost Americana belt buckleBelt buckleLost Americana2025mgk × Cleveland Guardians caps, navy and creamCapsmgk × Cleveland Guardians, New Era2025Tickets to My Downfall fifth-anniversary puzzlePuzzleTickets to My Downfall at five2025Lost Americana × UN/DN LAQR nail polish setNail setLost Americana × UN/DN LAQR2025PUBG × Floor 13 camo tee, Better Luck Next Time back print. Photo by Sam CahillCamo teePUBG × Floor 132026mgk × Dossier Lost Americana fragranceFragrancemgk × Dossier2025Juice WRLD × Jeff Hamilton jacket, back. Photo by Peter JideonwoLeather jacketJuice WRLD × Jeff Hamilton, for Rotation2022mgk Lost Americana album box setBox setLost Americana2025PUBG × Floor 13 striped 13 teeStriped 13 teePUBG × Floor 132026Lost Americana album coverAlbum coverLost Americana2025Ed Hardy × mgk caps on a roulette wheel. Photo by Sam CahillCapsEd Hardy × mgk2025mgk × Cleveland Browns black corduroy capsCorduroy capsmgk × Cleveland Browns, New Era2025

Worked with

Also: Ed Hardy · Rotation · Union Los Angeles

Artists and makers

Study Hall 002: Slawn, LondonSlawnStudy Hall 002, LondonStudy Hall 001: Lugosis & Strato, BerlinLugosis & StratoStudy Hall 001, BerlinStudy Hall 003: Big Skull & Mistint, SeattleBig Skull & MistintStudy Hall 003, SeattleStudy Hall 004: Haroshi, JapanHaroshiStudy Hall 004, JapanJeff Hamilton signing a Juice WRLD jacketJeff HamiltonAmazon Music, Lost AmericanaMGK Day 2026 poster illustrated by Mike GiantMike GiantMGK Day 2026 posterHotel Diablo: Floor 13 Edition vinyl with a purple picture discJimbo PhillipsHotel Diablo, Floor 13 EditionPUBG × Floor 13 work jacket with the Better Luck Next Time mushroom-cloud patch at ComplexCon. Photo by Sam CahillSam CahillPhotography: PUBG, Ed Hardy, GuardiansSasquatch! Music Festival 2018 poster by Ames BrosAmes BrosBoeing, Sasquatch! 2018Ed Hardy × mgk tattoo flash graphics for the collectionKevin ChristianaEd Hardy creative director

Artists on projects I’ve worked on

mgk, Lil Durk, Juice WRLD, Trippie Redd, Rod Wave, The Kid LAROI, Polo G, Moneybagg Yo, Journey, Kendrick Lamar, Fousheé, Lucky Daye, Flo Milli, Smino, Pearl Jam, Metallica, blink-182.

Contact

Let’s make
something

Creative direction, product collaborations, brand partnerships, original series and speaking.

jake@flr13.com

Los Angeles

Make it

Collections from first graphic to finished goods: apparel, headwear, vinyl, packaging and objects.

PUBG × Floor 13, Ed Hardy × mgk, New Era

Pair it

Brands paired with artists and makers.

Jeff Hamilton × Amazon Music, mgk × Dossier, Boeing × Ames Bros

Launch it

Booths and events built as places people walk into.

PUBG at ComplexCon, the Lost Americana Diner, MGK Day

Film it

Original shows that give the product a story.

Study Hall, with more Floor 13 shows in development

Juice WRLD × Jeff Hamilton jackets in the studio, from @zottoliLil Durk and J. Cole, from @zottoliPUBG × Floor 13 campaign, from @zottoliStudy Hall in the studio, from @cometostudyhallPatch leather jacket, from @zottoliStudy Hall stop sign, from @cometostudyhall
Instagram@zottoliYouTube@MadebyZottoliTikTok@madebyzottoliX@madebyzottoliLinkedInjakezottoliStudy Hall@cometostudyhall