Work / 2025
mgk, Lost Americana
Branding, album covers and packaging for mgk’s 2025 album, and the collaborations built around it.
Lost Americana is mgk’s 2025 album about American nostalgia: diners, highways, motel signs, muscle cars. Jake handled the branding for it, including the album covers and packaging, and he’s credited on the album on Genius.
The same world carried into the collaborations around the album:
- mgk × Dossier. A Lost Americana fragrance, Dossier’s first celebrity scent.
- Harley-Davidson × mgk. Lost Americana apparel, with Harley-Davidson City Rides at MGK Day.
- Jeff Hamilton × Lost Americana. A Jeff Hamilton jacket for the album.
- Ed Hardy × mgk. The collection and diner booth at ComplexCon Las Vegas.
- SONIC × mgk. A commercial for SONIC’s “Free Coca-Cola Your Way” campaign with benny blanco and Jessie Murph.
- Tour. Merchandise for the Lost Americana tour.
- Music videos. Creative director on “cliché” and video art department on “vampire diaries,” as credited by Dork.
Coverage: Lost Americana, Parade on Dossier, SONIC.
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