Work / 2025

Ed Hardy × mgk

A limited collection pulled from the Ed Hardy archive, launched from a Lost Americana diner at ComplexCon Las Vegas.

Jake designed the collection with mgk for Floor 13, working with Ed Hardy creative director Kevin Christiana. It pulled from Ed Hardy’s archive of tattoo flash and filtered it through Lost Americana, mgk’s album about American nostalgia: tees, hats, bandanas and sweatsuits.

It debuted at ComplexCon Las Vegas inside a roadside diner. The booth had a neon Lost Americana Diner sign, red booth seating on a checkerboard floor, diner mugs, pie, and a menu that doubled as the price list. The collection launched ahead of mgk’s Lost Americana tour.

Coverage: Iconix, Tunes Mag.

16 images · Booth photography courtesy of Interscope Records. Manufactured by Revise Clothing Inc. Campaign photography: Sam Cahill.

Ed Hardy x mgk white set and black set. Photo by Sam Cahill — White set and black set

Ed Hardy x mgk caps on a roulette wheel. Photo by Sam Cahill — Caps on the roulette wheel

Flame logo tee

Ed Hardy x mgk Smoking Kills back print. Photo by Sam Cahill — “Smoking kills” back print

Lost Americana Diner booth for the Ed Hardy x mgk collection at ComplexCon Las Vegas 2025 — Lost Americana Diner booth, ComplexCon Las Vegas

Ed Hardy x mgk jackets, denim and hoodies on the booth racks — The collection

Ed Hardy x mgk lookbook: tee and bandana on a red supercar — Lookbook

Ed Hardy x mgk lookbook: two looks at a loading dock — Lookbook

Ed Hardy x mgk tattoo flash graphics for the collection — Flash graphics

Diner booth seating and Ed Hardy x mgk signage at ComplexCon Las Vegas — Booth

Diner menu used as the price list for the collection — Menu price list

Panther wall graphic and framed photos inside the booth — Panther wall

Lost Diner mugs lined up on the booth shelf — Diner mugs

Flame logo rhinestone trucker

Ed Hardy × mgk flames rhinestone zip hoodie — Flames rhinestone zip hoodie

Ed Hardy × mgk Lost cards rhinestone tank — Lost cards rhinestone tank