Work / 2026
PUBG × Floor 13
Capsule collection and booth for PUBG’s US ComplexCon debut, built around the number 13 and luck.
PUBG made its US ComplexCon debut at the event’s tenth anniversary, with Floor 13 as its first collaborator. The brief centered on survival, the core of the game. Floor 13 answered with a collection and a booth built around the number 13 and the idea of luck.
The capsule covered hoodies, shirts, outerwear, headwear, bags, patches, pins, stickers and packaging, sold only to attendees. Its graphics ran on the game’s own language: Winner Winner Chicken Dinner, Last Man Standing, Better Luck Next Time and Player 013. On the show floor, a helicopter from mgk’s live shows anchored the booth, with the collection stocked in battered lockers around it.
“We chose to build a theme around the number 13 and the idea of luck.”
Jake, to Bleeding Cool
Coverage: Bleeding Cool, GamesBeat, Complex.
11 images · Campaign photography: Sam Cahill.
