Work / 2022
Jeff Hamilton × Amazon Music
Jake brought Jeff Hamilton into Amazon Music. It started with a Juice WRLD jacket and became a jacket for every Amazon Music Live performer.
Jeff Hamilton made his name on the leather jackets worn by NBA champions and by music’s biggest names in the ’90s. Jake brought him into Amazon Music.
Juice WRLD × Jeff Hamilton, 2022. The first release was a numbered leather-and-wool jacket in Juice WRLD’s memory for Rotation, Amazon Music’s hip-hop and R&B brand. It followed the construction of Hamilton’s championship jackets, with Juice WRLD’s emblem on the front and Hamilton’s reworking of the Goodbye & Good Riddance cover on the back. Each one shipped with a branded garment bag and a numbered watercolor of the jacket, signed by Hamilton.
Amazon Music Live. When Amazon launched its concert series after Thursday Night Football, the partnership carried over. Since then Hamilton has made a jacket for every artist who has performed on Amazon Music Live.
Coverage: The Source, Amazon.
3 images · Juice WRLD jacket photography: Peter Jideonwo.
